Tip & Tricks
Boost Engagement and Increase Recurring Revenue: Your Event Bundle Blueprint
38 min
boost engagement and increase recurring revenue your event bundle blueprint your individual fitness events are successful on sweatpals, but you're noticing a pattern members love your classes and want to attend more, but they're hesitant about the costs adding up meanwhile, you're missing out on predictable revenue from your most dedicated participants the solution is built right into your sweatpals host dashboard event bundles the hidden opportunity your sweatpals members want more alex was puzzled her miami pilates classes were popular on sweatpals with great reviews and consistent bookings, but she kept hearing the same feedback "i'd love to come to more classes, but it adds up quickly " she was also frustrated by unpredictable income—$800 one month, $400 the next alex discovered she had a common problem that most successful sweatpals hosts face her members wanted to attend multiple events but were hesitant about individual ticket costs accumulating over time this creates a lose lose situation for hosts unpredictable attendance and cash flow despite being popular on the platform for members having to choose between events they want to attend in your community for the sweatpals marketplace lower engagement despite high interest the breakthrough came when alex realized her most dedicated sweatpals members were actually being penalized for wanting to attend more events the bundle solution rewarding your best members instead of having members choose between events due to cost, alex used sweatpals' event bundles feature to create her "summer strong pilates package"—6 tickets that members could use across any of her eligible pilates events for $90 (saving participants $30 off individual pricing) event bundles solved the core challenge for alex predictable upfront revenue from her most engaged members for her members meaningful savings that made attending multiple events affordable for her community higher engagement and stronger connections the results transformed her sweatpals business 14 people purchased bundles in 48 hours through the platform 82% attendance rate across all sessions (vs 55% for individual events) $1,260 in guaranteed revenue upfront members attended 3x more events on average zero complaints about cost—members felt rewarded for their commitment higher visibility in sweatpals search results due to increased engagement the game changer? event bundles turned her best sweatpals members into her most profitable ones while giving them the value they deserved how event bundles work on sweatpals the two sided solution sweatpals event bundles solve challenges on both sides of the marketplace for hosts predictable upfront revenue instead of event by event uncertainty better visibility in the sweatpals marketplace through increased member engagement stronger member relationships leading to better reviews and repeat bookings ability to compete on value, not just individual event pricing for members meaningful savings on events they want to attend flexibility to use bundle tickets across multiple events in a host's community easier budgeting for their fitness goals access to more events without cost anxiety the simple setup process in sweatpals step 1 create your bundle package access event bundles in your sweatpals host dashboard set your bundle name (e g , "flexibility & flow package") choose number of tickets to include (3 6 works best) set your discounted bundle price add optional time limits for urgency step 2 select eligible events choose which of your sweatpals events can be accessed with bundle tickets mix different class types or keep them themed include both current and future scheduled events step 3 launch in the sweatpals marketplace bundle appears in your community marketplace on sweatpals members can discover and purchase through the platform they receive their ticket allocation in their sweatpals account members use bundle tickets when registering for your eligible events you track usage and revenue through your sweatpals dashboard the member value perspective unlike traditional individual event pricing that can feel prohibitive for frequent attendees, event bundles reward your most dedicated members cost savings members get more value for their fitness investment flexibility use tickets when their schedule allows across eligible events commitment support easier to maintain consistency when costs are manageable community building bundle members tend to form stronger connections "my 'flexibility & flow' bundle runs every 6 weeks on sweatpals i include 5 tickets that work for any of my yoga or pilates classes my regular sweatpals members love not having to worry about individual costs adding up, and i love the predictable income " rachel, phoenix host building your bundle strategy identify your multi event sweatpals members look at your sweatpals analytics to identify members who attend multiple events per month in your community have attended various types of your events leave positive reviews and engage with your content show consistent booking patterns over time these sweatpals members are your bundle market—they already want what you're offering the bundle opportunity assessment review your sweatpals host dashboard which members attend 3+ events per month? what feedback do you get in reviews about event costs? which event combinations do people naturally book together? who are your most engaged community members on the platform? your frequent sweatpals attendees are telling you they want bundles through their behavior the member first bundle framework step 1 solve the cost barrier value bundles "complete fitness package" (mix of your different event types) frequency bundles "weekly warrior" (for members who want to attend multiple times per week) exploration bundles "try everything" (for members wanting to sample different events) step 2 reward loyalty offer bundles to members who've attended 3+ individual events create vip bundles for your most consistent attendees provide early access to new event types through bundles step 3 build community bundle members often form the core of your community create exclusive perks for bundle holders use bundles to introduce members to new event types they might love bundle pricing that converts the sweet spot formula 4 individual events at $20 each = $80 bundle price $60 65 member saves $15 20 (meaningful but not desperate) example bundle structures bundle type tickets individual cost bundle price savings starter 3 tickets $60 $45 $15 popular 5 tickets $100 $75 $25 premium 8 tickets $160 $120 $40 real success stories the monthly growth story emma (barre instructor) was struggling with unpredictable attendance across her 3 weekly classes on sweatpals using event bundles, she created "barre basics" package 4 tickets for $65 (vs $80 individual) "barre bootcamp" intensive 6 tickets for $85 (vs $120 individual) "new to barre" beginner series 3 tickets for $55 (vs $75 individual) results month 1 $780 bundle revenue through sweatpals month 6 $1,400 bundle revenue current $1,850+ monthly from bundles alone improved host ranking in sweatpals search results due to higher engagement "i went from worrying about filling each class to having a waitlist event bundles on sweatpals made my income predictable while giving my members the flexibility they wanted " the challenge success story tony (hiit trainer) had inconsistent tuesday night classes on sweatpals he used event bundles to create progressive challenges "5 day energy boost" 5 tickets for $40 "3 week strength builder" 6 tickets for $75 "8 week transformation" 12 tickets for $160 results 85+ people completed his challenges through sweatpals 55% purchase his next level bundle $2,400+ monthly revenue from bundles booked solid for 3 months ahead became a featured host on sweatpals due to high engagement "event bundles let me create a progression pathway on sweatpals people finish one challenge and immediately want the next level each bundle feeds into the next " advanced bundle strategies the progression pathway create a natural flow between bundle levels using sweatpals' flexible event selection level 1 "foundations" (3 tickets, $50) basic movement classes level 2 "building strength" (5 tickets, $75) intermediate classes level 3 "advanced training" (8 tickets, $115) advanced classes + workshops about 55% of level 1 completers upgrade to level 2, and 40% of level 2 graduates continue to level 3 cross training bundles use event bundles to encourage members to try different event types "complete fitness" package (6 tickets, $90) 2 tickets for strength training events 2 tickets for yoga/flexibility events 2 tickets for cardio/hiit events this strategy increases member engagement across your entire event catalog seasonal revenue planning q1 "new year, new you" bundles with goal setting events q2 "spring into shape" bundles with outdoor preparation q3 "summer strong" bundles with vacation ready training q4 "holiday wellness" bundles with stress relief focus overcoming common bundle objections "i can't commit to multiple sessions" your response "that's the beauty of event bundles! you're not locked into specific dates use your tickets when your schedule allows, within the time frame that works for you " "what if i miss using all my tickets?" your response "you set reasonable time limits (60 90 days typically), and members get reminders plus, unused tickets often motivate people to prioritize their fitness " "the upfront cost feels high" your response "you're saving $20 compared to individual events, plus you get the flexibility to attend when it works for you think of it as investing in your health journey " setting up your first bundle step by step in your sweatpals host dashboard step 1 navigate to event bundles log into your sweatpals host account go to dashboard > event bundles > create new bundle step 2 configure your bundle bundle name make it benefit focused ("strength & flexibility package") number of tickets start with 4 5 for your first bundle price use the 20 25% discount formula time limit set 60 90 days for reasonable urgency step 3 select eligible events choose your most popular existing sweatpals events include both current and future scheduled events mix complementary event types for variety step 4 write your description focus on transformation and flexibility benefits clearly explain how the bundle works highlight the savings amount step 5 launch strategy bundle automatically appears in your sweatpals community marketplace promote through sweatpals messaging to your followers create social media content showing the value use early bird pricing for first 48 hours measuring bundle success key metrics to track revenue metrics bundle conversion rate (target 8 15% of your member base) average revenue per bundle monthly recurring bundle revenue repeat bundle purchase rate engagement metrics bundle ticket usage rate (target 75%+) cross event attendance (bundles vs individual) member retention after bundle completion referrals from bundle participants monthly bundle review week 1 check previous month's bundle performance in your sweatpals host analytics week 2 survey bundle participants through sweatpals messaging for feedback week 3 plan next month's bundle theme and eligible events week 4 set up new bundle in sweatpals and create marketing materials common bundle mistakes to avoid mistake 1 including too many events in the eligible list solution keep it focused—5 8 related events maximum mistake 2 setting time limits too short solution 60 90 days gives members flexibility while creating urgency mistake 3 pricing bundles too aggressively solution 20 25% discount maintains value while driving sales mistake 4 not promoting bundle benefits clearly solution emphasize flexibility, savings, and transformation journey your 30 day bundle launch plan week 1 foundation analyze your current sweatpals events to identify bundle opportunities use sweatpals host analytics to find your most popular events create your first bundle with 4 5 tickets at 20% discount set up in your sweatpals event bundles dashboard week 2 content creation write compelling bundle descriptions focusing on benefits create social media content showing bundle value plan your launch sequence for sweatpals messaging and social media recruit past participants for testimonials week 3 pre launch announce bundle coming soon to your sweatpals followers offer early bird pricing for first 48 hours create faq content addressing common concerns set up tracking for bundle performance in sweatpals week 4 launch & optimize launch bundle in sweatpals marketplace message your sweatpals followers about the new bundle post daily social media content during launch week monitor sales and engagement through sweatpals host dashboard gather feedback and plan next bundle the bundle mindset shift from cost per event to value per member old approach "each event needs to be profitable individually" new approach "my most engaged members deserve better value for their commitment" old thinking "people should pay full price for each event" new thinking "frequent attendees should be rewarded, not penalized" old model "individual events are separate transactions" new model "event bundles build deeper member relationships and predictable revenue" the truth about event bundles event bundles aren't about replacing individual events—they're about giving your most dedicated members the value they deserve while creating predictable revenue for you individual events remain important for new members trying your community occasional attendees with limited schedules special workshops or one time events members who prefer single event flexibility event bundles excel for members who attend multiple events per month creating predictable revenue streams building stronger community connections rewarding your most loyal participants the most successful sweatpals hosts understand that event bundles complement individual events by serving different member needs and creating win win scenarios your next step log into your sweatpals host dashboard, navigate to event bundles, and create your first package for your most engaged members they're already showing you they want more—give them an affordable way to get it through the platform remember every day you delay creating bundles is a day your most dedicated sweatpals members are paying more than they should for their fitness journey the question isn't whether to offer individual events or bundles it's whether you're ready to reward your best sweatpals members while building sustainable revenue share your first event bundle success story in the #bundlewins channel of our host community