Events: Analytics & Tracking Links

understanding your event performance track what matters to grow your community and optimize your events accessing your analytics navigate to your event from the dashboard select the event & click "analytics" key metrics to monitor engagement metrics page views how many people viewed your event conversion rate views to signups retention how many people signed up for your community's events for the first time, or are returning revenue metrics (paid events) total revenue gross ticket sales promo code usage which codes drove sales time based analytics peak registration times when people typically sign up best times to send reminders optimal event posting times registration patterns early bird vs last minute signups day of week trends seasonal patterns setting up tracking links why use tracking links? monitor campaign effectiveness track conversion sources understand member behavior optimize future campaigns why use tracking links? email vs sms campaigns instagram vs tiktok campaign #1 vs #2 tracking links as affiliate links your tracking links can work double duty as affiliate links for partners and influencers setting up partner links create unique tracking links for each partner optional setup an automatic discount that applies when people use this tracking link send each partner their respective tracking link track conversions and revenue by source