Playbooks
Building Franchise Communities
For Corporate
10 min
grow your franchise network with the simple co host model visibility without the complexity the co host model explained running a multi location fitness, wellness, or movement franchise? sweatpals makes it simple you create one main brand account each franchisee or chapter creates their own account they add your brand as co host on events everyone benefits from shared visibility whether your franchise offers yoga, pilates, meditation, dance, martial arts, or recovery services this model creates a win win for everyone! getting your brand account started your main account setup sign up at https //www sweatpals com with your franchise name add your logo, cover photo, and brand story include links to your main website and socials that's it your brand presence is ready! you won't be creating events directly from this account, unless you want to instead, you'll appear as co host on all your franchisees' events welcoming new franchisees share this simple message hey \[name], ready to get \[location] on sweatpals? here's the quick version 1\ create your account at https //www sweatpals com 2\ start adding your classes, workshops, and wellness offerings 3\ add "\[brand name]" as a co host on each event that last step is key it connects us all together so your local community can find you through our main brand page, and our followers can get easily plugged in full setup guide https //university sweatpals com/for franchises chapters and locations let me know when you're set up! supporting your network what you'll see which locations are most active service variety across your network (fitness, wellness, recovery, social) how the brand is represented locally growth opportunities by region how to help franchisees succeed share what's working at other locations celebrate wins across the network provide marketing templates for different offerings connect franchisees for peer support growing together the co host model means when one location succeeds, everyone benefits members seeking experiences discover all locations successful program formats can be replicated brand reputation strengthens everywhere network effects multiply growth simple best practices keep it consistent chapter names decide if you want standardized naming (\[brand] \[city]) or allow chapters to name their accounts freely brand assets share logos and imagery (if they're able to use) build community monthly video calls to share wins spotlight different locations and their specialties create friendly challenges between chapters common questions our franchise offers multiple modalities does this still work? absolutely! whether locations offer fitness classes, wellness workshops, recovery services, or all of the above the co host model supports it all what if someone forgets to add us as co host? send a friendly reminder! most franchisees love the extra visibility once they see the results can franchisees see each other's performance? each location manages their own analytics privately you can share success stories with permission how much should we standardize? keep brand identity consistent, but let each location adapt to their market different communities might need different offerings!