Playbooks
Building Franchise Communities
For Franchises, Chapters, & Locations
11 min
build your local fitness & wellness community with the power of a larger network behind you! welcome to sweatpals! 👋 if you've been directed to this page, it's because you're part of something bigger whether that's a franchise, a multi location organization, or a network of affiliated communities this guide will help you get set up while staying connected to your larger brand family quick setup steps 1\ create your accounts (10 minutes) go to https //www sweatpals com sign up with your email create your community page with your chapter name add your bio, photos, and local info https //university sweatpals com/creating your personal account → 2\ set up payments (5 minutes) connect your stripe account add your bank details you'll get paid directly simple and transparent! https //university sweatpals com/wallet setting up payments → 3\ add your offerings start with what your community loves most click "create event" choose the right category for your offering add engaging photos write clear, welcoming descriptions set prices that work for your local market https //university sweatpals com/events creating your events on sweatpals → 4\ the network connection add your parent organization as co host this step connects you to the larger network! your parent organization (the group that sent you here) should be added as a co host on your events this means their followers can discover your local offerings you benefit from the larger brand's reputation your community grows faster you're visibly part of something established how to add a co host search for your parent organization's name when adding a co host if you're unsure of the exact name, ask the person who directed you to this guide making the most of your chapter page what you control your schedule classes, workshops, events, appointments your prices set what works for your community your vibe showcase what makes your location special your relationships build your local following sweatpals tools that help recurring events set weekly classes once email & sms campaigns engage members waitlists never lose a booking qr check ins modern and easy in app member messaging stay connected analytics see what's working building your local community share your unique sweatpals link embed your upcoming events on your website create a local following while benefiting from the network the network advantage being part of a larger organization while maintaining your local identity gives you credibility new members trust established brands discovery people finding the parent organization find you support learn from other chapters' successes resources benefit from collective marketing efforts common questions "what should i name my page?" usually "\[parent organization] \[your location]" or follow the naming convention the organization that sent you here recommends "how do i find the parent organization to add as co host?" ask whoever directed you here for the exact name to search it's usually the main brand name without any location "can i customize things for my local market?" absolutely! your prices, schedule, and offerings should match what your specific community needs "what if i offer different services than other chapters?" perfect! sweatpals supports all types of fitness, wellness, movement, and health offerings add what serves your community best you've got this! setting up your chapter on sweatpals means you're joining a movement of communities helping people live healthier, happier lives you have the freedom to serve your local community your way, with the strength of a network behind you next step create your account and start building! remember adding your parent organization as co host unlocks the full power of the network welcome to sweatpals your community is waiting! 💪