Playbooks
Growing Your Visibility
Marketing Support
3 min
we help drive rsvps by making your events discoverable in the app, beyond the app, and through paid campaigns in app discoverability editorβs picks explained curated section highlighting top events how we decide hand selected based on visuals, rsvp momentum, and event type what you can do upload high quality photos, publish early, and encourage early rsvps lineups explained curated lists (weekly, city based, themed, or spotlighting a community) how we decide based on location, relevance, category variety, and pro tier priority rules sp pro events always come first β paid sp pro events get the highest visibility, followed by free sp pro events paid events get extra priority β paid events are more likely to appear higher in the schedule rsvps matter β events with more rsvps move up in priority content quality filters β events with very low rsvps, low quality cover images or missing details may be excluded include a clear description, proper address, and avoid banned links (e g , venmo, eventbrite, whatsapp) what you can do become an sp pro make your event paid or donation based, if possible encourage rsvps early share your sweatpals event links with your audience to drive early signups for social proof write a detailed event description with the address avoid banned links; keep your event active co host feature explained collaborate with other communities for shared visibility how we decide host driven you control co hosts what you can do partner with nearby communities to cross promote email & sms campaign tools explained self serve campaigns to promote events how we decide available to all hosts; pro customers get higher limits (25,000 sms / 50,000 email per month) what you can do use campaigns strategically β early invites, reminders, or special offers circuit (coming soon) explained networking tool for communities to explore partnerships how we decide available to communities generating >$1 on sweatpals what you can do actively use it to build relationships outside the app sweatpals emails (weekly + special editions) explained sweat schedule, themed collections, spotlight campaigns how we decide based on event quality, pro tier, timing, and lineup fit what you can do become an sp pro make your event paid if possible encourage early rsvps write a detailed description with address avoid banned links; keep your event active instagram (sweatpals + city handles) explained collaborative posts, story shares, community tags, weekly sweat schedule carousels, and monthly sweat schedule reels to shout out your events to local followers how we decide priority for pro accounts and active city ig handles factors content quality, follower count, consistency, engagement, and bio link to sweatpals events/community what you can do create high quality visuals and reels host an event in a priority market add your sweatpals url to your bio create reels or posts about your event tag sweatpals or local accounts in posts/stories share stories with a direct registration link paid campaigns (meta ads) lineup ads (city, theme, spotlight) explained carousel ads or reels driving to curated in app lineup pages how we decide priority for pro accounts, spotlight campaigns, and strong visuals priority rules sp pro events always come first paid events get extra priority rsvps matter content quality filters apply what you can do same steps as lineups above β host consistently, upgrade to pro, make event paid, encourage rsvps, detailed description, avoid banned links pulse explained see which events were included in lineups and how they converted into sales how we decide dashboard access is automatic for admins what you can do use insights to adjust strategy β timing, pricing, visuals
