---
title: Sweatpals Marketing Support
slug: sweatpals-marketing-support
docTags: 
createdAt: 2025-10-30T17:47:13.546Z
---

# In-App Discoverability

## Editor’s Picks

- **Explained:** Curated section highlighting top events.
- **How we decide:** Hand-selected based on visuals, RSVP momentum, and event type.
- **What you can do:** Upload high-quality photos, publish early, and encourage early RSVPs.

## Lineups

- **Explained:** Curated lists (weekly, city-based, themed, or spotlighting a community).
- **How we decide:** Based on location, relevance, category variety, and Pro tier.
- **Priority Rules:**
  - Sweatpals Pro Events Always Come First — paid Pro events get the highest visibility, followed by free Pro events.
  - Paid Events Get Extra Priority — paid events are more likely to appear higher in the schedule.
  - RSVPs Matter — events with more RSVPs move up in priority.
  - Content Quality Filters — events with very low RSVPs, low quality cover images or missing details may be excluded. Include a clear description, proper address, and avoid banned links (e.g., Venmo, Eventbrite, WhatsApp).
- **What you can do:**
  - Unlock Sweatpals Pro.
  - Make your event paid or donation-based, if possible.
  - Encourage RSVPs early - share your Sweatpals event links with your audience to drive early signups for social proof
  - Write a detailed event description with the address.
  - Avoid banned links; keep your event active.

### Lineup Categories

**Editor's Picks**

- Main scrolling feed in the app
- 1-2 featured events per day
- Available in 11 cities: Austin, Dallas, Houston, Chicago, Miami, Los Angeles, Denver, San Francisco, San Diego, Phoenix, and New York City

**Sweat Schedule**

- Weekly email blast promoting the upcoming week's events
- Social media carousel post promoting the upcoming week's events
- Available in 7 cities: Austin, Houston, Dallas, Chicago, Phoenix, Miami, and Los Angeles

**Selection Criteria**

**1. Visual Appeal: **Eye-catching cover images that make people stop scrolling

**2. Excitement Factor: **Events that spark enthusiasm for the week ahead

**3. Community Interest: **Growing attendance, high engagement, returning participants

**4. Availability: **Open spots for new members (sold-out events typically excluded)

**5. Broad Appeal: **Activities accessible to diverse audiences (exception: holiday-themed events)

**6. Platform Promotion: **Priority for communities actively using Sweatpals as their primary platform

**Key Points to Remember**

- **Size doesn't matter** - We feature both intimate workshops and large events
- **Complete listings only** - Missing info means automatic disqualification
- **Variety is key** - We showcase different fitness types throughout the week
- **Build momentum** - Strong organic growth often leads to features

*Focus on creating incredible experiences with complete event details, and the features will follow.*

## Outside the App

### Sweatpals Emails (Weekly + Special Editions)

- **Explained:** Sweat Schedule, themed collections, spotlight campaigns.
- **How we decide:** Based on event quality, Pro tier, timing, and Lineup fit.
- **What you can do:**
  - Become an SP Pro.
  - Make your event paid if possible.
  - Encourage early RSVPs.
  - Write a detailed description with address.
  - Avoid banned links; keep your event active.

### Instagram (Sweatpals + City Handles)

- **Explained:** Collaborative posts, story shares, community tags, weekly Sweat Schedule carousels, and monthly Sweat Schedule Reels to shout out your events to local followers.
- **How we decide:** Priority for Pro accounts and active city IG handles. Factors: content quality, follower count, consistency, engagement, and bio link to Sweatpals events/community.
- **What you can do:**
  - Create high quality visuals and reels.
  - Host an event in a priority market.
  - Add your Sweatpals URL to your bio.
  - Create reels or posts about your event.
  - Tag Sweatpals or local accounts in posts/stories.
  - Share stories with a direct registration link.

## Paid Media

### Lineup Ads

- **Explained:** Carousel Ads or Reels driving to curated in-app Lineup pages.
- **How we decide:** Priority for Pro accounts, spotlight campaigns, and strong visuals.
- **Priority Rules:**
  - SP Pro Events Always Come First.
  - Paid Events Get Extra Priority.
  - RSVPs Matter.
  - Content Quality Filters apply.
- **What you can do:** Same steps as Lineups above — host consistently, upgrade to Pro, make event paid, encourage RSVPs, detailed description, avoid banned links.

***Getting featured means prime visibility for your events. Here's how our selection process works.***

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