Your Go-Live Checklist

what actually drives ticket sales launching an event on sweatpals won't magically generate sales alone success comes from nailing the fundamentals before you ever hit publish work through this checklist to ensure you're set up for success summary as you're publishing and promoting your upcoming event, be sure to gut check the following value proposition are you making the value clear? what are people getting when they purchase a ticket? pricing does the experience warrant the price tag? audience building are you engaging your audience regularly? sales execution are you making it easy to grab tickets? 1 2 clicks away? performance tracking do you know which channels drive sales & where people drop off? ✅ reality check would you pay for this? if not, keep refining sweatpals amplifies what's already working figure out your winning formula first pre launch essentials define your value proposition stop describing activities and start selling outcomes "sunday breathwork class" tells me nothing "90 minute breathwork journey for stress relief with guided meditation & soundbath" tells me exactly what i'm getting and why i need it 👀 ask yourself can you explain why someone should choose your event over a youtube tutorial, a gym membership, or literally anything else they could do with their time and money? optimize your event listing your sweatpals listing is often the final conversion point nail these basics title lead with the benefit, not just the activity "reset your nervous system breathwork + ice bath" beats "wellness workshop" description structure it for skimmers first line what they'll get out of it clear sections what to expect, what's included, who it's for logistics parking, what to bring, arrival instructions end with excitement why you're hosting this photos show the experience in action people in ice baths > empty tubs participants mid breathwork > empty studio your smiling face > stock photos event settings use early bird pricing, set realistic capacity (start smaller, you can always increase), and enable waitlists to create natural urgency nail your pricing your pricing strategy should create a no brainer decision here's what works $45 yoga + sound bath vs $35 yoga only $65 breathwork with cacao ceremony vs $40 basic breathwork $75 guided cold plunge + sauna session vs $50 drop in rate the pattern is clear add $10 20 of tangible value to justify $25 40 higher prices people will happily pay more when they can see what they're getting build your audience (organic social) if you're only visible when selling tickets, you've already lost the most successful hosts on sweatpals spend time warming up their audience before launching anything this means posting regularly with content that actually serves your community build your email list through social (link in bio, story ctas) and engage your audience by launch day, your audience should be primed and ready to buy launch week execution create real urgency urgency drives action, but it has to be authentic post updates like "only 8 spots left for saturday's sound bath" "early bird pricing ends tomorrow night" "last month's breathwork sold out in 4 days" remove every barrier every extra click costs you sales compare these before "join us for a transformative experience dm for details " after "sunday 4pm | cosmic studio | all levels | bring mat + water | $45 | \[register]" one makes people work the other makes buying effortless leverage every channel you can't depend on one social post to fill your event successful hosts hit multiple touchpoints email their list 3x minimum (initial announcement, week of reminder, last chance) post regularly on socials (feed + stories) send sms campaigns to regular attendees most people need to see an offer a few times before purchasing give them those opportunities post launch analysis track what matters numbers tell the real story after each event, review conversion rate (aim for 3 5% from views to registrations) top performing channels (where did sales actually come from?) drop off points (where did people abandon?) roi (marketing spend vs revenue generated) if you're not tracking, you're guessing to start tracking, be sure to set up tracking links on your sweatpals events diagnose and fix fast common problems and their solutions vague positioning ("meditation for everyone") → get specific ("meditation for better sleep") bad timing (tuesday 2pm ice bath) → match your audience (weekend mornings, weekday evenings) price confusion ($85 with no clear value) → spell out what's included rush launch (2 weeks for a retreat) → give proper runway (6 8 weeks minimum) the reality check before blaming the algorithm, the market, or the platform, ask yourself three questions would you stop scrolling for this event? would you share this with a friend who needs it? would you pay this price? if you can't answer "yes" to all three immediately, keep refining 🎗️ remember if the yoga studio down the street charges $25/class, your $60 session needs crystal clear differentiation if someone can find free breathwork tutorials on youtube, what makes yours worth paying for? if they can hit the gym sauna for $30/month, why should they pay $75 for your session? bottom line sweatpals amplifies what's already working it doesn't fix fundamental business problems get your offer right, build your audience authentically, and execute with consistency the platform will help scale your success, but you have to figure out what works first the best communities don't nail everything perfectly but they get enough right to build momentum, and momentum changes everything save this checklist reference it before every launch your future sold out events will thank you