Playbooks
Growth Playbooks
Sweatpals Marketing Support
7 min
in app discoverability editorβs picks explained curated section highlighting top events how we decide hand selected based on visuals, rsvp momentum, and event type what you can do upload high quality photos, publish early, and encourage early rsvps lineups explained curated lists (weekly, city based, themed, or spotlighting a community) how we decide based on location, relevance, category variety, and pro tier priority rules sweatpals pro events always come first β paid pro events get the highest visibility, followed by free pro events paid events get extra priority β paid events are more likely to appear higher in the schedule rsvps matter β events with more rsvps move up in priority content quality filters β events with very low rsvps, low quality cover images or missing details may be excluded include a clear description, proper address, and avoid banned links (e g , venmo, eventbrite, whatsapp) what you can do unlock sweatpals pro make your event paid or donation based, if possible encourage rsvps early share your sweatpals event links with your audience to drive early signups for social proof write a detailed event description with the address avoid banned links; keep your event active lineup categories editor's picks main scrolling feed in the app 1 2 featured events per day available in 11 cities austin, dallas, houston, chicago, miami, los angeles, denver, san francisco, san diego, phoenix, and new york city sweat schedule weekly email blast promoting the upcoming week's events social media carousel post promoting the upcoming week's events available in 7 cities austin, houston, dallas, chicago, phoenix, miami, and los angeles selection criteria 1\ visual appeal eye catching cover images that make people stop scrolling 2\ excitement factor events that spark enthusiasm for the week ahead 3\ community interest growing attendance, high engagement, returning participants 4\ availability open spots for new members (sold out events typically excluded) 5\ broad appeal activities accessible to diverse audiences (exception holiday themed events) 6\ platform promotion priority for communities actively using sweatpals as their primary platform key points to remember size doesn't matter we feature both intimate workshops and large events complete listings only missing info means automatic disqualification variety is key we showcase different fitness types throughout the week build momentum strong organic growth often leads to features focus on creating incredible experiences with complete event details, and the features will follow outside the app sweatpals emails (weekly + special editions) explained sweat schedule, themed collections, spotlight campaigns how we decide based on event quality, pro tier, timing, and lineup fit what you can do become an sp pro make your event paid if possible encourage early rsvps write a detailed description with address avoid banned links; keep your event active instagram (sweatpals + city handles) explained collaborative posts, story shares, community tags, weekly sweat schedule carousels, and monthly sweat schedule reels to shout out your events to local followers how we decide priority for pro accounts and active city ig handles factors content quality, follower count, consistency, engagement, and bio link to sweatpals events/community what you can do create high quality visuals and reels host an event in a priority market add your sweatpals url to your bio create reels or posts about your event tag sweatpals or local accounts in posts/stories share stories with a direct registration link paid media lineup ads explained carousel ads or reels driving to curated in app lineup pages how we decide priority for pro accounts, spotlight campaigns, and strong visuals priority rules sp pro events always come first paid events get extra priority rsvps matter content quality filters apply what you can do same steps as lineups above β host consistently, upgrade to pro, make event paid, encourage rsvps, detailed description, avoid banned links getting featured means prime visibility for your events here's how our selection process works
