Sweatpals Marketing Support
7 min
In-App Discoverability
Editor’s Picks
- Explained: Curated section highlighting top events.
- How we decide: Hand-selected based on visuals, RSVP momentum, and event type.
- What you can do: Upload high-quality photos, publish early, and encourage early RSVPs.
Lineups
- Explained: Curated lists (weekly, city-based, themed, or spotlighting a community).
- How we decide: Based on location, relevance, category variety, and Pro tier.
- Priority Rules:
- Sweatpals Pro Events Always Come First — paid Pro events get the highest visibility, followed by free Pro events.
- Paid Events Get Extra Priority — paid events are more likely to appear higher in the schedule.
- RSVPs Matter — events with more RSVPs move up in priority.
- Content Quality Filters — events with very low RSVPs, low quality cover images or missing details may be excluded. Include a clear description, proper address, and avoid banned links (e.g., Venmo, Eventbrite, WhatsApp).
- What you can do:
- Unlock Sweatpals Pro.
- Make your event paid or donation-based, if possible.
- Encourage RSVPs early - share your Sweatpals event links with your audience to drive early signups for social proof
- Write a detailed event description with the address.
- Avoid banned links; keep your event active.
Lineup Categories
Editor's Picks
- Main scrolling feed in the app
- 1-2 featured events per day
- Available in 11 cities: Austin, Dallas, Houston, Chicago, Miami, Los Angeles, Denver, San Francisco, San Diego, Phoenix, and New York City
Sweat Schedule
- Weekly email blast promoting the upcoming week's events
- Social media carousel post promoting the upcoming week's events
- Available in 7 cities: Austin, Houston, Dallas, Chicago, Phoenix, Miami, and Los Angeles
Selection Criteria
1. Visual Appeal: Eye-catching cover images that make people stop scrolling
2. Excitement Factor: Events that spark enthusiasm for the week ahead
3. Community Interest: Growing attendance, high engagement, returning participants
4. Availability: Open spots for new members (sold-out events typically excluded)
5. Broad Appeal: Activities accessible to diverse audiences (exception: holiday-themed events)
6. Platform Promotion: Priority for communities actively using Sweatpals as their primary platform
Key Points to Remember
- Size doesn't matter - We feature both intimate workshops and large events
- Complete listings only - Missing info means automatic disqualification
- Variety is key - We showcase different fitness types throughout the week
- Build momentum - Strong organic growth often leads to features
Focus on creating incredible experiences with complete event details, and the features will follow.
Outside the App
Sweatpals Emails (Weekly + Special Editions)
- Explained: Sweat Schedule, themed collections, spotlight campaigns.
- How we decide: Based on event quality, Pro tier, timing, and Lineup fit.
- What you can do:
- Become an SP Pro.
- Make your event paid if possible.
- Encourage early RSVPs.
- Write a detailed description with address.
- Avoid banned links; keep your event active.
Instagram (Sweatpals + City Handles)
- Explained: Collaborative posts, story shares, community tags, weekly Sweat Schedule carousels, and monthly Sweat Schedule Reels to shout out your events to local followers.
- How we decide: Priority for Pro accounts and active city IG handles. Factors: content quality, follower count, consistency, engagement, and bio link to Sweatpals events/community.
- What you can do:
- Create high quality visuals and reels.
- Host an event in a priority market.
- Add your Sweatpals URL to your bio.
- Create reels or posts about your event.
- Tag Sweatpals or local accounts in posts/stories.
- Share stories with a direct registration link.
Paid Media
Lineup Ads
- Explained: Carousel Ads or Reels driving to curated in-app Lineup pages.
- How we decide: Priority for Pro accounts, spotlight campaigns, and strong visuals.
- Priority Rules:
- SP Pro Events Always Come First.
- Paid Events Get Extra Priority.
- RSVPs Matter.
- Content Quality Filters apply.
- What you can do: Same steps as Lineups above — host consistently, upgrade to Pro, make event paid, encourage RSVPs, detailed description, avoid banned links.
Getting featured means prime visibility for your events. Here's how our selection process works.