The Black Friday Ticket Surge Strategy

overview drive 80%+ of your weekend ticket sales through a coordinated black friday campaign the club palm beach sold 100+ tickets during their promotional weekend — 83% of total weekend sales at that point, with strong sales continuing after the promotion ended when to use this play you want to capitalize on black friday momentum need to front load sales (not last minute) have partners willing to sweeten deals want predictable revenue spikes the psychology of urgency "urgency is always a big factor in selling anything how can you communicate a message that creates urgency for someone to convert right then and there?" the 5 layer black friday formula layer 1 the offer structure limited time pricing with countdown timer (see https //help sweatpals com/24 event tickets and pricing#limited time offers ) bundle deals bogo requires 50% individual pricing (see https //help sweatpals com/24 event tickets and pricing#group family tickets ) visual urgency glowing timer effect with limited time offers layer 2 the sweetener partner add on example "we gave them a $50 yoga mat that was custom by celsius on top of it, just for free " find partners who want holiday visibility — offer co marketing in exchange for products layer 3 the timeline thursday evening activate offer at 6 pm first instagram story friday 8 am sms blast to full list (see https //help sweatpals com/71 email and sms campaigns ) 12 pm email campaign 3 pm second sms to non openers every 4 hours instagram stories weekend saturday am "48 hours left" sunday am "final day" sunday pm "last chance" monday (optional) cyber monday extension if needed layer 4 the messaging sms template "🔥 black friday only \[event name] tickets 40% off + free celsius yoga mat ($50 value)! only 72 hours → \[signup link]" email subject lines "your black friday ticket is waiting" "100 people already claimed theirs " "ends sunday don't miss this" layer 5 the social push instagram feed post (once) stories every 4 hours partner reshares influencer ambassadors pro implementation tips bundle math "i didn't realize i had to calculate half the cost for a bogo option, instead of $30 for two tickets readjust to $15" track everything source of each sale (see https //help sweatpals com/72 promotional tools#tracking links ) peak purchase times which message converted best expected results 70–85% of weekend sales during promo 3–5× normal weekend revenue advance sales vs last minute stress partner relationships strengthened continued momentum post promotion the bottom line one well executed weekend can fund your next 2–3 events and create sales momentum that extends beyond the promotion period